You can choose many options when it comes to advertising your business. One option is to have your business vehicles wrapped in vinyl, turning them into mobile billboards that can do some passive advertising for your business. But are vinyl wraps worth it? This post explains why you should consider vinyl vehicle wraps.

Are Vinyl Wraps Worth It?

Before you run out and spend thousands of dollars to have your business fleet wrapped in vinyl, you’ll want to consider the benefits and limitations of this form of advertising for your business.

Vinyl wrap benefits include:

Paint Protection. The resale value of your vehicle is less likely to diminish when you preserve the paint and protect it from the weather. A vinyl wrap also protects the vehicle against chips, dings, and sun exposure.
Works on Almost Any Vehicle. If the vehicle has a quality paint job and little to no imperfections, it can be wrapped. Wraps won’t hide flaws in the paint, so installers don’t recommend wrapping vehicles with sub-par paint jobs.
Creates a Unique Look. If you can dream it, you can drive it. Each wrap is fully customizable, and graphic designers can bring your vision to life. You don’t have to wrap the entire vehicle, but you can consider portions that add a little pizazz to your ride.
Easily Removable. If your style or business needs change a few years down the road, you can have the vinyl wraps easily removed and replaced.
Speedy Application Process. It usually only takes one or two days to install a wrap. Many days are needed to complete a quality paint job. With a vinyl wrap, you’ll quickly return to cruise control.
Quick Duplication. Creative artistry starts behind a computer screen with skilled graphic artists designing your wrap. Once you love the design, the designer can quickly replicate it across numerous vehicle types in your fleet.
Promotes Your Business. You can turn your vehicle into a billboard on wheels for a small investment. Motorists sitting in traffic and neighbors can’t ignore the advertising on your vehicle. You’ll build name recognition and awareness for your business, all day, every day.
Makes Your Team Members Recognizable. Branded vehicles signify professionalism to potential customers. A wrapped vehicle tells a prospective client that the business invests in its advertising and likely invests in developing its team members. It also makes your team easy to identify, which helps customers feel safer during home visits.

There are many positive aspects of vinyl wraps. Despite the positives, there are still some limitations to consider.

Limitations of vinyl wraps include:

You Get What You Pay For. Don’t go with the lowest price. Instead, choose a reputable professional who can create and install the wrap. Don’t cut corners here! You risk harming your vehicle’s original paint job and sloppy quality that reflects poorly on your business.
Peek-A-Boo Color. Your vehicle’s actual color may peek through if the wrap is scratched or scuffed. These scratches can interfere with the effectiveness of your customized graphic design and branding.
Cost. Vinyl wraps are a cost-effective advertising investment that is more affordable and flexible than a paint job. Vinyl wrap design and installation costs between $2,500 to $5,000 per vehicle, with price breaks available for larger fleets.
Durability. A wrap’s lifespan varies, depending on the location of the wrap, colors used, vehicle use, weather, UV exposure, vehicle storage, and other location-based conditions. Two to 10 years is the general lifespan for wraps. The installer can apply a UV-resistant coating to keep the colors in new wraps bright.

Factors to Consider

When choosing a vinyl installer, ask questions about their experience and expect them to inform you about maintenance. Inquire about their warranty and heed their recommendation if they don’t think they can successfully wrap your car.

Other factors to consider when choosing a vinyl installer:

Local Conditions. Extreme heat and salt on roads in snowy climates can damage vinyl. Have an extensive conversation with the installer about whether a wrap is a good choice given your location.
Warranties. Learn about the warranty for tears, dings, scratches, and more to feel confident in getting a good value for your money. Reputable businesses will have a warranty that helps give you peace of mind.
Maintenance. Automatic car washes are a no-no for vinyl-wrapped vehicles. Instead, you’ll want to handwash (about once a week) your vehicle with a specialized cleaning agent for vinyl. Yes, that can feel like a lot, but proper care can extend the wrap’s life by years.
Application. When you drop it off for wrapping, you’ll want your vehicle sparkling clean. The surface needs to be as smooth and clean as possible for the highest-quality application. Unlike an excellent makeup job, a vinyl wrap won’t hide blemishes.

Other factors to consider when choosing a vinyl installer:

When you have your vehicle vinyl wrapped, it acts as a constant ad for your business. It also helps customers identify your hardworking team members.

Lettering Express has trained technicians ready to help your business achieve its goals – in town, on the highway, and throughout the state. Contact Lettering Express, your one-stop shop for all vinyl wrapping needs. We’re here to help you stand out!

Are Vinyl Wraps Worth It?