How to Make the Most Effective Business Sign?

  • Jan 20, 2021

In this high technology world, the advertising is the center of attraction especially when we all have internet access though our mobile phones. To grab attention of people, sometimes old-fashioned designs work like a magic. The small business owners find the in-store signage quite effective to attract customers.  See here the tips to make the business sign eye catchy.

Color – The color choice plays one of the most important roles to make a sign look attractive. It has been seen that 80% of the business signs get their recognition through the colors. Another important consideration is trendy colors. Some business owners sometimes feel compelled to use trendy colors for the signs and campaign but the choice must be contemporary to put a long lasting effect.

Readability – The color contrast and font combination of the business must be readable. Otherwise, the ill-contrast can turn to be a major factor to put down all the efforts of the sign.

The signs include both text and color at the background. Contrast between these two components is essential to retain the attention of the customers.

The text size is another crucial aspect of readability. The larger the font is the easier to read it. Especially when this is a roadside signage, this is indeed essential.

Image Resolution


Let’s dive deeper into the image of the business sign. A good resolution makes the sign viewable for long distance, makes it clear for all.

Viewing Distance


The visual acuity makes the signage more observing. The right angle being the prime factor puts the image to the maximum visibility. With the increased viewing distance, the sharpness of the image or view decreases.

Viewing Conditions


The next considerable factor is the conditions under which the image comes into view. For your convenience, study a few references to check the visual and other moving features.


Call Lettering Express for designing your business signs in OKC. For car wrap, vehicle wrap or more, see us.

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