How Wall Wraps Benefit Your Brand

Bring engaging stories to life and transform your boring office walls into something exciting with a large mural. Rather than relying on the creative talents of a traditional painter, vinyl wall wraps can take any digitally designed artwork and bring it to life. Whether you include photos, text, or other intricate patterns and graphics, wall wraps are a low-cost marketing option that produces a durable, long-lasting result.  

Available in any size or color, wall wraps are a custom way to add company branding and presence behind a welcome desk, inside a lobby, or on the side of a building at a heavily trafficked intersection. 

Wraps are highly customizable and can bring full or partial walls to life on the interior or exterior of buildings. Consider the meaningful ways wall wraps benefit your organization. 

How Wall Wraps Benefit Your Brand

Whether you go for sleek and subtle or loud and proud, you can create custom wall wraps that echo your company’s persona. They’re a one-time cost applied to a surface you already own and a great way to reiterate who your organization is and what you stand for. 

Ways wall wraps benefit your brand: 

  • Budget Friendly. When considering the cost of design and installation and the number of eyeballs that view your wrap, wall wraps are an affordable way to share your organization’s message.
  • Reach a Larger Audience. Wraps can be created in any size and captivate the attention of passersby. Whether you’re installing on an exterior building wall in hopes of attracting new customers or inside your business’ lobby to reinforce company values, well-designed wraps will catch eyes and can be more effective than posters or other messaging.
  • Reinforce Message. Wall wraps liven up otherwise dull, drab walls and eliminate the need for artwork that has nothing to do with your brand. 
  • Visual Appeal. Design wraps that visually convey your company’s spirit. You can include photographs of your products and services, tell stories, and more. 
  • Make a Great First Impression. Gorgeous wraps catch customers’ eyes and set the tone for the type of service and experience they’ll have interacting with your business. Opt for sharp, clean wrap designs. 
  • Longevity. Wall wraps are made with high-quality vinyl and are extremely durable. When needed, use a damp cloth to clean. 
  • Fully Customizable. Designers can create wall wraps to meet your company’s needs, no matter the size, shape, or surface. 
  • Possible Social Media Exposure. Design with engagement in mind and create a space others want to share. Wall wraps are in sports stadiums, schools, and houses of worship to create spaces where visitors pose for photos to commemorate the experience. Consider how your business can create a space that will draw others to reshare your brand. 

What to Keep in Mind

Be thoughtful when selecting your wall wrap’s location and artwork. 

Mural Location

When planning the artwork, consider the location of your mural for guidance on the story it tells. If on a portion of a wall, you’ll likely want to choose a wrap background color that contrasts with the wall, so it stands out better. 

Inside or Outside

The physical location of your wall wrap will likely dictate the messaging. Advertising and overall brand awareness is the most frequent use for external wraps. At the same time, those found inside businesses often give greater context or understanding of the company and its products and services. 

How Colors and Images Translate

If you’re installing a vinyl wrap on top of a skyscraper, a light blue background may sometimes blend in with the sky. Depending on the message you’re trying to tell, it may be a good or bad thing. Think about how the colors and images will work in your space. 

Create Powerful Impact with Wall Wraps

Wall wraps are a cost-effective, meaningful way to tell your business’ story and leave a lasting impression. Whether you’re looking for a short-term installation to reinforce a current campaign or intend to use the wrap long-term, wall wraps are a great option for your business. 

Lettering Express can turn your wall into an effective marketing tool for your brand, no matter how large your project. Lettering Express provides businesses with the products they need to be noticed and remembered. Contact Lettering Express to start the conversation about creating custom wall wraps for your organization.