How Your Business Sign Should Be?

  • Aug 17, 2020

Signs always show the company you run, whether or not you intend to do so. In this respect, consider two extremes: a marble-mounted sign on chrome letters compared to the signs of magic marker or cardboard. One speaks of durability and strength, while the other seems to be cheap and unprofessional. The first would suit a bank, an investment firm or a high-end jewelry shop. The second sign can be ideal for a roadside stand and can attract customers even better than a more costly sign. You must select the material according to your business sign.

The perfect sign will probably be somewhere between these two extremes for your small business. Indoor product signs are frequently something your suppliers who sell these products can get from you. Other indoor signs can be made from almost every material and signs with a magic marker can work well for items on sale.

Storefront and Outdoor Sign Materials

If you plan to make your own outdoor sign, your options are just a little smaller. The best materials are usually wood, plastic, vinyl, aluminum etc.

The material you choose affects what graphics you are able to use. A vinyl banner or a plastic sign gives you a wide variety of color and graphic options. Aluminum is usually the best choice for a metal sign, as it is relatively cheap, non-corrosive, and strong as well as lightweight.

Choose a hardwood to withstand the weathering for a wooden sign. HDU plastic provides the appearance of wood without maintenance requirements and is a less expensive option for the appeal of a wooden sign.

Select the place

One of the most important aspects of your business sign’s potential success is selecting the right location. Anyone who walks or drives by the store should be taken care of. Or your signage should give them a persuasive impression when you get into the store. So which is an outdoor or an indoor sign to get? Let's look at both of them.

Use simple fonts to read

You have to select clear, pleasant, accessible font and lettering if your sign contains text (with the exception of your logo). Recall that signs in outdoor areas need good long-distance readability. A smooth font is a good way to go in this case. Helvetica, Arial and Myriad font are included.

Put the movement of the sign into account

An important factor is proper placement. Drivers need sufficient time to register their sign. In the "Designing and Positioning of Signs" guide of the International Sign Association, it is said that the sign should be visible 220 meters distant if you drive 45-50 miles / hour.

Color and contrast coordination

Try to keep the best visibility and prevent some difficult combinations for the eyes. There is a general rule which says that you can't go wrong with a light background with dark letters. You can do the other way around. But a dark background is a poor choice with dark letters.

Repeat the logo

Your logo directs the customers inside your company or store. Once you've been there, it's time to strengthen you that you are in the right spot. Do you have a logo on your sign? You can best confirm the decision of visitors to spend time with you again by repeating your branding.

Choose the lighting for a company sign

Lighting increases visibility and brand recognition tremendously. This kind of sign not only attracts guests all day long but also at night. Even if you are closed people will see your sign and make a later mental note. The options you choose are illuminated, unenlightened and semi-enlightened.

Reach us at Lettering Express for business signs in OKC as well as for vehicle wraps.