Making a Statement with Swag Clothing

Swag is one of the most fun and creative ways to market your company. People love free stuff! And if it’s wearable, it’s sure to get a lot of use. Swag clothing allows you to further customer reach, improve brand visibility, and boost your company’s recognition. That’s a lot of impact for a T-shirt!

When curating your company’s swag, you need to stand out. With the right combination of design and utility, you can make a statement with your swag clothing that will make your brand memorable.

What is company swag?

Have you ever been to a sporting event and caught a T-shirt shot out of a cannon? Or maybe you were given an embroidered pullover at your work holiday party? These are both examples of swag clothing that gets remembered. 

Swag is your business’s calling card. It’s the promotional products usually given for free to potential clients or employees. Swag is fully customizable to include your brand’s colors, fonts, and business name. It can include anything from clothing to coolers. You can use it as gifts to entice potential clients, show appreciation to employees, or promote your brand at trade events. Whatever the use, swag is a high-value resource for promoting your company. 

Why Your Company Needs Swag Clothing

The selling point of swag apparel is its versatility. There are many products to choose from when curating swag so your creativity can shine. Even with incorporating traditional clothing into your swag kit, you can use style and innovative design to stand out. 

Swag represents your company’s personality, so keep your company culture at the forefront. It should be an extension of what your brand stands for. Ensure your swag is well-made. It’s easy to buy inexpensive items in bulk, like T-shirts. But if they’re an itchy material or don’t fit right, that directly reflects your business. And, if people don’t wear them, it’s a waste of money. If your products are high quality, people are more likely to use them and appreciate the intention. Think about functionality. What items will people actually wear?

Remember, the more people use your swag, the stronger impressions you get. Swag should always have your company logo or name on it so people remember your business. Swag furthers your brand exposure. Once it’s in your client’s hands, it does the work for you. 

Factors to consider when designing swag clothing include:

  • Clothing comfortability
  • Workplace weather or temperature
  • Team member needs
  • Functionality
  • Client age range
  • Inclusive sizing

If you need more inspiration, take suggestions and recommendations from your team. They’ll be the recipients of your swag, so it’s wise to get their input. They also probably know your clients well and what products they would like.

Making a Statement with Swag Clothing

You’re behind competitors if you’re not creating custom swag for your brand. Once you start curating custom apparel, you’ve got to stand out, which can be difficult in a saturated world of promotional products.

Choose clothing that’s on trend, stylish, and high-quality, so people will want to wear it. Not sure what people in your target market want to wear? Don’t be afraid to ask them. Also, consider color and design when selecting apparel. Utilize your brand’s colors and fonts, but don’t be scared to try new colors that still fit your brand for an updated look. 

Remember, the goal is to make a statement. You can always start with your logo and try different placements on your apparel. Sleeves are an often missed opportunity for creative space. Even the tag can be a promotional opportunity. Only the wearer will see it, but they’ll remember your brand each time they put it on.

When curating your line of swag apparel, start by incorporating staples like T-shirts with your business logo and polos for a more professional look. Once you’ve established your core apparel, you can branch out to more creative styles.

Ideas for swag clothing include:

  • T-shirts
    • Long-sleeve shirts
    • Polos
    • Hoodies
    • Jackets
    • Vests
    • Sweatshirts
    • Hats
    • Beanies
    • Windbreakers
    • Socks
    • Cropped tees

    To take your swag gear from simple to sensational:

    • Use interesting patterns
    • Add creative images or eye-catching visuals
    • Include thoughtful details like team member name personalization

    If you need help, collaborate with a professional graphic designer to bring your vision to life. 

    A Worthwhile Investment

    Swag is universally effective, no matter the size of your company. Whether you’re an established brand or a start-up needing swag, it helps you gain visibility and establish credibility. Incorporating swag into your marketing strategy is worth the investment if you’re looking to grow your brand. You’ll head to your next trade show or client pitch feeling confident and prepared. 

    Standing out from the crowd is key to effective swag. Invest in products that elevate your brand and show off your creativity. Lettering Express provides businesses with the products they need to be noticed and remembered. Contact us today to make a statement with swag.