The Benefits of Fleet Advertising for Your Business

The marketing world is flooded with new products and businesses popping up every day. So, how do you make your business stand out from the crowd? You may feel like you need to promote 24/7. But that’s impossible… right? Not with fleet advertising!

Vehicle advertising is the new frontier of marketing. With custom vehicle wraps, vinyl decals, and magnets, you can advertise on the go anywhere, anytime. You’re exposing your brand to potential customers, whether parked outside the office, stuck in traffic, or on the road. 

What is Fleet Advertising?

Fleet advertising refers to custom vinyl applied to company vehicles designed to catch attention and direct people to your business. It helps you reach your marketing goals at a fraction of the cost of traditional advertising. Customers are more likely to trust a business they see often. You can easily increase your brand exposure with high frequency by taking your marketing to the road. 

Types of fleet advertising include:

  • Car Wraps. Full vinyl wraps are customizable and grab attention fast. Car wraps allow you to cover your vehicle from all angles, guaranteeing the most exposure.
  • Vinyl Decals. A simple yet effective method for promotion, vinyl decals can be applied to car windows or bumpers. They maintain the lasting durability of full car wraps without as much time or labor.
  • Side Magnets. The simplest and most cost-effective, side magnets are an easy-to-apply method for promoting your brand with the most flexibility. The only thing to consider is that most new cars are aluminum, so a magnet won’t stick to them.

Who Needs Fleet Advertising?

Almost any company can benefit from vehicle advertising, but it’s a no-brainer for some companies. If you frequently use your vehicle for company work, it’s crucial to ensure it’s recognizable. You want to make sure your vehicle is working for you and that people can recognize it when you do business with them.

Vehicle ads can benefit many companies, including those focused on: 

  • Local business
  • Restaurants/catering
  • Repairs
  • Home healthcare or equipment
  • Housekeeping
  • Furniture or moving
  • Delivery
  • Lawn care
  • Cable
  • Security 

The Benefits of Fleet Advertising for Your Business

Fleet advertising adds value to your business. It’s essential to utilize various marketing techniques to be effective, and vehicle advertising should be a staple for every business with company vehicles, regardless of size.

Use fleet advertising for:

  • High Impact. Instead of waiting for potential customers to see an ad, bring your brand straight to them. Immediate visibility means more impressions. Your brand has the potential to be seen by thousands of customers every day. In fact, “fleet vehicle advertising increases brand recognition 15 times more than any other form of advertising.”
  • Attention. “64% of US travelers notice vehicle graphics.” A well-designed vehicle wrap will attract eyes, attach a positive memory to your brand, and direct them straight to your business.
  • Local Advertising. Your company vehicle typically hits the roads closest to your business, and that’s usually your best clientele. By promoting locally, you’re curating a positive sentiment surrounding your brand that you service the local neighborhoods and help your community. 
  • Cost-Effectiveness. Vehicle wraps are affordable luxuries. You can elevate the look of your business without the recurring costs of billboard, digital, or print ads that can add up. Once you’ve paid your initial investment, you’re set.
  • Reputation Building. The more people see your brand, the more likely they will remember it. By consistently seeing your business, it builds credibility for your business that your customers will notice.
  • Increased Security. Covering your vehicle in custom designs makes your vehicle easily identifiable, reducing the risk of hijacking and theft and helping customers feel more secure when you need to visit their homes. 
  • Tax Deductions. Since fleet vehicles are commercial vehicles, your graphics can be tax-deductible. 
  • Flexibility. Vinyl wraps are flexible and reusable with ease. They can be updated to reflect seasonal promotions or specials or adjusted with any updates to the business.
  • Preserving the Vehicle. Covering your car in protective vinyl helps prevent normal wear and tear like chips, scratches, and sun exposure to your vehicle’s paint job. Your fleet may actually last longer and stay in better condition if you use this type of advertising.

Best Practices for Fleet Advertising

Now you understand the benefits of vehicle advertising and why you might want to use it. But, with unlimited customization, how do you choose the best design for your vehicle? Here are some tips:

  • Know Your Options. It can be challenging to know the best option for you between decals, wraps, or magnets. Evaluate your marketing needs and budget to determine which design will be most effective. 
  • Simplify Your Message. When you’re on the move, it can be impossible to read small print or pick out a message from a busy design. You want to grab attention while still conveying your message effectively. Include the basics, like an eye-catching slogan and contact information.
  • Use Bold Branding. What will set your vehicle apart from the thousands of others on the road? Choosing bold colors or a head-turning graphic makes your brand stand out.
  • Get Creative. Each part of your vehicle is a potential canvas. Think about where wandering eyes will travel when stuck in traffic. It may be an area you don’t expect. Get innovative with your designs and be strategic with placement.
  • Consult a Professional. Collaborating with a vinyl wrapping expert can help you figure out the best design to fit your needs. Also, you want these ads to look great. After all, they’re a reflection of your business. Partnering with a qualified professional means you know the work — from design to application — will be done right.

Promote Your Brand, Anytime, Anywhere

Fitting your fleet with custom vinyl adds value to your brand, increases your business credibility, and gets you noticed. If you want to up your marketing game this year, custom vinyl is the cost-effective solution to attracting more customers in 2023.


Lettering Express provides businesses with the products they need to get noticed and be remembered. Contact us today to take your vehicle fleet to the next level.